Google Ads measures advertising interactions and conversions. It may set advertising cookies only after marketing consent.
Service URL: policies.google.com (opens in a new window)
_gac_
Stores Google Ads campaign information for conversion attribution after marketing consent.
90 days
test_cookie
Used by Google DoubleClick to test whether the browser supports cookies after marketing consent.
15 minutes
IDE
Used by Google DoubleClick to measure advertising interactions and conversions after marketing consent.
13 months
_gcl_dc
Stores DoubleClick campaign information for conversion attribution after marketing consent.
90 days
_gcl_aw
Stores Google Ads click information for conversion attribution after marketing consent.
90 days
_gcl_au
Used by Google Ads to store and track advertising conversions after marketing consent.
3 months